What is Route Optimisation? Route optimisation can mean different things depending on the context, leading to confusion among those discussing it. Complete fleet route optimisation involves creating optimal delivery combinations based on various constraints like capacity, geographic clustering, and operating rules, ensuring efficient drop-offs. In contrast, sequencing a route refers to determining the best order…
In our previous article we identified the size and importance of Traditional Trade and that many of these outlets have been geo-mapped. Geo-mapping is essential for planning accurately, understanding impact of delivery changes, building sales rep routes and measuring planned vs. actual routes. Knowing where an outlet is located is essential to distribution but what…
What is Route-To-Market? Essentially a route to market is a route between you, the manufacturer or wholesaler, and the target demographic that you wish to buy your product. A Route To Market (RtM) strategy is also known as a Trade Marketing And Distribution Strategy or a Sales Execution Strategy. Whatever you choose to name this…
